Brief One: Evaluation

Evaluation

In the brief I chose to write my essay on the change of representation of gender in advertising but comparing the 1960s to now as I thought that gender has definitely changed a lot and the way their represented recently has changed a lot. My aim for my editorial was to create a magazine that was as authentic as possible to a 1960s editorial in the time frame we were given.

In this brief, my time management went well as I was able to finish the editorial and get it printed on time to a decent quality. I was also pleased with the way that I had combined analogue with digital techniques to create an editorial that did replicate the style of a 1960s editorial. By researching into the way that 1960s editorials were produced it taught me about design in the past and how the designers worked which made me appreciate how far design has come, but it also made me learn more techniques such as letterpress which I will definitely be using in future projects. 

However, if I were to do it again an area which I would like to work on is letterpress as I would like to have a go at printing body copy using letterpress as it would teach me more about type setting. I wasn't able to do that for this project as its would have taken longer than the time frame.